Mission: To be the best Business-to-business florist in the Amsterdam area.
Vision: Our clients can trust us to do our upmost best to create, creative floral arrangement with guaranteed freshness. We are committed to a excellent service and punctuality, and understand our social and economical responsibility in respect to sustainability. Our client must feel appreciated, valued and respected.
Strategy: We have to prove our added value, in respect to service, quality and punctuality, every single day to our customers and seduce them to keep coming back to us. ‘Because we believe in constant improvement of our quality and services, we do not work on a contract basis, but on mutual trust and respect. We have to do our upmost best to keep you as our client, without a contract to bind us.’
Goals: Our main goal for 2012/2012 was to document the percentage of purchased sustainable grown flowers and plants before the end of 2012. We achieved that, and also obtained the silver status on the barometer sustainable florist in 2014.